Saturday, November 8, 2008
Secrets of how to get amazing free advertising!
or services are limited entirely through your personal imagination.
There areseveral tested methods of advertising your own
Targets without cost.
One formula is to publish an reports relative to your specific
expertise and submit it to all the publications and media
in the public exposure of related information. In other
words, convert your own promotional material and sales.
bring the word out; launch yourself as the expert in your field,
and "tag-along" everything you publish with a quick remark listing
your address for website, affiliate links, dealership opportunity, or more
information.
A different real beneficial way is to become a guest on as many of the
radio and TV talk shows or interview type broadcasts as
possible. In reality, these are often easier to arrange than most
people understand. Write a letter to the producer of these
Broadcasts, and then follow through with an in-person visit or telephone
call. Your initial contact should stress that your cartesian product or
service would represent interest to the listeners or viewers of the
Broadcast - perhaps even saving them time or money.
Additional ways of acquiring free or very cheap exposure include
the posting of advertising flyers on all the free bulletin
boards in your region, particularly the coin-operated laundries,
Food market stores, and beauty and barber shops. Do not disregard the
idea of passing out flyers to all the shoppers in busy
Shopping malls and centers, specially on weekends. You are able to
enlist the assistance of the secondary school pupils in your area to
hand out flyers door-to-door.
A few of the more everyday methods include having a promotional advertisement
relative to your merchandise or service printed on the front or back
of your envelopes at the same time as you have them printed with your
return address.
Make certain to check all the issues that carry the form of
Advertisement you want. A lot of mail order publications just getting
started offer remarkably low rates to first-time advertisers; a
free-of-charge introduction of your advertisement when you pay for an order to
run 3 issues or more; or special seasonal advertisement space at
greatly trimmed rates. And there are a number of issues
that will give you Per Inquiry (PI) space - an arrangement where
all orders come in to the issue, they take a commission
from each order, and then forward the orders on to you for
fulfillment.
A lot of publications will give you a contract for "secondary" space.
In that placement you send them your advertisement, and they hold it
until they have unsold space, and then at a cost that's always
one 3rd or less than the regular cost for the space you need, to
insert your advertisement. Along these lines, be sure to check in with the
suburban and region papers.
If you send out or publish any form of a catalog or advertising sheet, get
in touch with all the other publishers and ask about the
possibilities of exchange advertising. They run your advertisement in their
publication in change for your running an advertisement for them of
Equal size in yours.
Eventually, therei s nothing in the world that beats the low cost
and fantastic exposure you get as you advertise a free offer.
Simply run an advertisement offering a free e-book of interest to most
people - a simple downloadeble, small e-book with a "tag-line" asking the
readers to send money for additional information, with a full page
advertisement for your service or other cartesian merchandise on the last page.
Ask for a self-addressed e-mail, whit the help of a ready made squeze page with opt in form.
Dependant on the appeal of your e-book and the circulation of the e-book where your advertisement
appears, you can easily be flooded with answers!
The magic here, is naturally, to convert all of these responses,
or a large part of them, into gross sales. These are done thru the
"tag-line," which issues an invitation to the reader to call option
more information, and the full page advertisement in the back of the
Ebook, and the additional offers you include with the complete
package you send back to them. As mentioned at the start of
this report, it is just a issue of unleashing your imagination.
Do that, and you have a effective force working for you that can
help you reach your dreams.
Want to learn how to come up with your advertising idea? School of Marketing can help you!
Friday, November 7, 2008
Big Ben London, The Eiffel Tower Paris, The statue of Librety New York
Well, do you think these landmarks has helped the cities tourism?
Big Ben London is seen in 90% of all the postcards that tourists send home from a vacation in London. The same goes for the other landmarks.
Landmarks is for their cities, what a headline or pay-off is for your marketing and advertising. A hook, that makes people want to see more. There are a lot of good things too see in each of these cities, but to tell about all of them in a headline or pay-off (slogan), would not be very good.
This goes back to marketing strategy´s first rule;
choose one thing to say, and say it in such a matter that it draws attention, and is remembered for as long as possible.
The one thing to say about London; Come see Big Ben in London
New York: Visit The statue of liberty
= City marketing strategy.
If you want to learn more about marketing strategy; School of Marketing Can help you!
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Thursday, November 6, 2008
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Wednesday, November 5, 2008
School of marketing - presentation
I Hope you like it. Sorry about the bad English...
Sincerely
Tressy Tresmark
Schoolofmarketing.net
School of Marketing presents new bonuses
Go to the website right now:
http://schoolofmarketing.net
Saturday, November 1, 2008
Barack Obama is the greatest brand name of the year.
How did this happened?
Well of course it has a lot to do whit Bush´s low approval rating, and the economic crises. But to say that is the sole reason, will be wrong. Barack Obama got 200 000 attendants to hear him speak in Germany. That was early in January.
How is this possible? Is he really THAT electrifying?
Maybe he is. But it has a lot to do with marketing. And really good copywriting (speeches)
I did not really know a lot about Barack Obama, and I wanted Clinton. But then I saw the Democratic convention on CNN. And I must admit, when Barack held his speech in front of 70 000 people, it sent chills up and down my spine! OMG, what a great speech! The whole convention was very good. I usually vote "Right" here in Norway, and the Democratic party is too the left, but when I saw the Republican convention, I really was shaking my head almost the whole time. It was all about the military, for heaven sake! I know that McCain is a military hero, but come on!" Country first", "I will rather loose an election, than loose a war" said McCain. He even rolled his eyes when he said the word "peace" Look at the speech if you don´t belive me.
It was just crazy bad. The republicans changed their tactic to "real change" later on, to answer the Democratic rising popular "Change" tactic. But I think it was to late now.
It IS all about the presentation and marketing strategy, and the fact that the growing target group agree with what their saying.
Barack Obama will win. Because of better strategy, and of course because he is the right choice.
Want to learn how to give a good presentation? School of Marketing can help you!
It´s all about finding the target market.
"All you need to do is hunt down the stories that will resonate with your audience, or find a way to tie in a particular story to your niche." - Miguel Alvarez, copywriting guru.
We are really on to something here. The difficult part is to understand what kind of stories your target market is interested in. Well, first of all, you have to find out who your target market are. This is the most important issue in any marketing, offline or online alike. It is first as you know who you are talking to, you know what to say and how to say it. The worst thing you can do is to try to reach everybody. This is a golden rule in marketing: "If you try to reach everybody, you´ll reach nobody." The more targeted you market, the better. If you are able to describe your target down to one person; on everything from what his social status is, what kind of car he drive, does he have culture or economic recourses. What I am talking about is peoples habitus. When you understand this, you can translate this to products and services, and then you need to put it in to a system. This system is called "Sosioraster"
Now we know what "hot" news to look for..
Learn more? Look at my website offer.
School of marketing - Advertising from A to Z
What does a brand communicator know about?
Well. We are the people in the advertising world that knows a bit about everything. This means we have not specialized ourself´s in one part of the advertising occupation. Like copywriters, art directors or researcher. We know a bit about every aspect of an advertising assignment. But we do tend to focus more on the process and the marketing strategy, than on the finalization of the marketing product. This because, that is a job for the specialists. An brand communicator is often the strategic leader of the marketing group. Also often the planner. A big difference between a commercial made by a brand communicator leaded team and a art director leaded team, I would say is that; A brand communicator will make a commercial that focuses on one thing that the target group will agree with. While a commercial made by a art director leaded team will focus on being a creative and well made commercial.
The last one is more likely to win awards, but the first one is usually more effective.
If you have a product or a service you need to advertise, which team would you prefer?
Learn more about the process in a marketing strategy, click here.
Good luck on your advertising!
Tressy Tresmark
Sunday, October 26, 2008
School of Marketing presents: Advertising from A to Z!
Do you think you will ever need to advertise your business?
- or do you just want to learn how the advertising company's do it?
You now have an chance to grab an easy to understand, step by step e-book, that teaches you the professional process in an advertising and marketing strategy.
Dear Friend! My name is Tressy Tresmark, I am a brand communicator from Oslo, Norway. I got this title by attending one of the greatest schools in Norway; The Norwegian School of Creative Studies, a private vocational school, where I went for a two year-study called Advertising and brand communication. I got my finale diploma in June of 2007.Whit my teachings fresh in memory, I originally wrote this e-book as a proof that I know my stuff. I wrote this e-book in Norwegian, and sent it out to the Ad agency's in Norway in hope of some work. Well, it did not work, so I had to go my own way. I started my own One man company Tressy Tresmark Communication in December 2007, and got one client. I made a radio and TV-ad for The Norwegian Coeliac Society. After that I thought I was on the right track. But it has not been anything since. It is not easy in Norway, we are a small country, and it is very stiff competition.
So I decided to try and make some money off the Internet. Now I have finally finished translating this e-book. It has not been easy, and it has taken a lot of time, but I am very pleased whit the result. I think it came out a lot stronger in English. I just hope not to much has been lost in translation.
This e-book is a compendium of what I learned in school, and a great and easy to understand step by step introduction of the process in a marketing strategy.
Check it out, click here
Tuesday, April 15, 2008
Advertising from a-z
Are they just super creative, and good businessmen?
What if I told you that 75% of their successful advertising is strategy. Strategy that anyone can learn.
I am a Brand Communicator from Norway, and I am now putting together a e-book where I teach you all the strategy. It will be called: School of Marketing - Advertising from A to Z.
Look out for it at :http://www.schoolofmarketing.net
If the site is not up yet, but it will be soon.
See you.
Tressy Tresmark

