School of marketing - Advertising from A to Z

So what is a brand communicator anyway?
What does a brand communicator know about?

Well. We are the people in the advertising world that knows a bit about everything. This means we have not specialized ourself´s in one part of the advertising occupation. Like copywriters, art directors or researcher. We know a bit about every aspect of an advertising assignment. But we do tend to focus more on the process and the marketing strategy, than on the finalization of the marketing product. This because, that is a job for the specialists. An brand communicator is often the strategic leader of the marketing group. Also often the planner. A big difference between a commercial made by a brand communicator leaded team and a art director leaded team, I would say is that; A brand communicator will make a commercial that focuses on one thing that the target group will agree with. While a commercial made by a art director leaded team will focus on being a creative and well made commercial.
The last one is more likely to win awards, but the first one is usually more effective.
If you have a product or a service you need to advertise, which team would you prefer?

Learn more about the process in a marketing strategy, click here.

Good luck on your advertising!
Tressy Tresmark