It´s all about finding the target market.

A good blogg-marketing strategy:
"All you need to do is hunt down the stories that will resonate with your audience, or find a way to tie in a particular story to your niche." - Miguel Alvarez, copywriting guru.

We are really on to something here. The difficult part is to understand what kind of stories your target market is interested in. Well, first of all, you have to find out who your target market are. This is the most important issue in any marketing, offline or online alike. It is first as you know who you are talking to, you know what to say and how to say it. The worst thing you can do is to try to reach everybody. This is a golden rule in marketing: "If you try to reach everybody, you´ll reach nobody." The more targeted you market, the better. If you are able to describe your target down to one person; on everything from what his social status is, what kind of car he drive, does he have culture or economic recourses. What I am talking about is peoples habitus. When you understand this, you can translate this to products and services, and then you need to put it in to a system. This system is called "Sosioraster"
Now we know what "hot" news to look for..

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