Barack Obama is the greatest brand name of the year.

It´s crazy isn't it. But it´s true. I think there has never been a more popular politician in the world. In the U.S he "only" has about 55% approval rating, but in the rest of the world.. well see for your self: www.economist.com/vote2008/


How did this happened?
Well of course it has a lot to do whit Bush´s low approval rating, and the economic crises. But to say that is the sole reason, will be wrong. Barack Obama got 200 000 attendants to hear him speak in Germany. That was early in January.
How is this possible? Is he really THAT electrifying?

Maybe he is. But it has a lot to do with marketing. And really good copywriting (speeches)
I did not really know a lot about Barack Obama, and I wanted Clinton. But then I saw the Democratic convention on CNN. And I must admit, when Barack held his speech in front of 70 000 people, it sent chills up and down my spine! OMG, what a great speech! The whole convention was very good. I usually vote "Right" here in Norway, and the Democratic party is too the left, but when I saw the Republican convention, I really was shaking my head almost the whole time. It was all about the military, for heaven sake! I know that McCain is a military hero, but come on!" Country first", "I will rather loose an election, than loose a war" said McCain. He even rolled his eyes when he said the word "peace" Look at the speech if you don´t belive me.
It was just crazy bad. The republicans changed their tactic to "real change" later on, to answer the Democratic rising popular "Change" tactic. But I think it was to late now.

It IS all about the presentation and marketing strategy, and the fact that the growing target group agree with what their saying.

Barack Obama will win. Because of better strategy, and of course because he is the right choice.

Want to learn how to give a good presentation? School of Marketing can help you!

It´s all about finding the target market.

A good blogg-marketing strategy:
"All you need to do is hunt down the stories that will resonate with your audience, or find a way to tie in a particular story to your niche." - Miguel Alvarez, copywriting guru.

We are really on to something here. The difficult part is to understand what kind of stories your target market is interested in. Well, first of all, you have to find out who your target market are. This is the most important issue in any marketing, offline or online alike. It is first as you know who you are talking to, you know what to say and how to say it. The worst thing you can do is to try to reach everybody. This is a golden rule in marketing: "If you try to reach everybody, you´ll reach nobody." The more targeted you market, the better. If you are able to describe your target down to one person; on everything from what his social status is, what kind of car he drive, does he have culture or economic recourses. What I am talking about is peoples habitus. When you understand this, you can translate this to products and services, and then you need to put it in to a system. This system is called "Sosioraster"
Now we know what "hot" news to look for..

Learn more? Look at my website offer.

School of marketing - Advertising from A to Z

So what is a brand communicator anyway?
What does a brand communicator know about?

Well. We are the people in the advertising world that knows a bit about everything. This means we have not specialized ourself´s in one part of the advertising occupation. Like copywriters, art directors or researcher. We know a bit about every aspect of an advertising assignment. But we do tend to focus more on the process and the marketing strategy, than on the finalization of the marketing product. This because, that is a job for the specialists. An brand communicator is often the strategic leader of the marketing group. Also often the planner. A big difference between a commercial made by a brand communicator leaded team and a art director leaded team, I would say is that; A brand communicator will make a commercial that focuses on one thing that the target group will agree with. While a commercial made by a art director leaded team will focus on being a creative and well made commercial.
The last one is more likely to win awards, but the first one is usually more effective.
If you have a product or a service you need to advertise, which team would you prefer?

Learn more about the process in a marketing strategy, click here.

Good luck on your advertising!
Tressy Tresmark